Eastern Arizona College

Eastern Arizona College Enrollment Campaign

We’ve been riding the market waves with Arizona’s oldest community college for the past 12 years! It profiles like a private, 2-year college with small class size and personal attention, all at an incredible price. Our fourth, and favorite, recruitment campaign for them debuted in Fall 2014. “Eastern Arizona College: Good Answer” presents a fun, colorful Q & A series that covers the most important marketing messages.

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Eastern Arizona College: Good Answer—Signature Piece

Every piece of this campaign is pure visual fun, and packed full of digestible information. Full-bleed cover photos purposefully show space—something students everywhere tell us they want to see. The signature book enhances the sense of place by presenting a campus shot showcasing the local natural beauty.

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Eastern Arizona College: Good Answer—Signature Piece

Once in the piece, colorful, message-specific and very well organized pages present a fun play on a question and answer motif to highlight the distinct advantages of attending EAC. We very purposefully start with the “seriously low cost” message.

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Eastern Arizona College: Good Answer—Signature Piece

Along with the Q & A introduction on each page, quick-reference infographics are combined with student voices.

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Eastern Arizona College: Good Answer—Signature Piece

EAC’s successful outcomes—helping students transfer to a four-year school of choice or enter a vocation upon degree completion—is an important message.

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Eastern Arizona College: Good Answer—Signature Piece

A small-town community almost two hours from a major metropolitan area, it’s important to define what social life means here. Much of it revolves around the residence halls, the LDS Institute across the street and the great outdoors that surround the campus.

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Eastern Arizona College: Good Answer—Companion Pieces

The collateral part of the campaign includes a brochure series to highlight specific information on Next Steps, Housing and Campus Life, Scholarship and Financial Aid, plus a student voice piece targeted to high school sophomores and juniors.

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Eastern Arizona College: Good Answer—Next Steps

At EAC, a student can apply, meet with an advisor and register for classes all in the same day. To help students plan their approach, we created a practical, step-by-step guide. This tri-fold piece outlines 10 easy steps and sets the style for use in digital communication platforms.

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Eastern Arizona College: Good Answer—Next Steps

When unfolded, it gives specific, well-organized information for each step.

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Eastern Arizona College: Good Answer—Student Life and Housing Brochure

One of EAC’s distinct marketing advantages is their residential and campus life programs. This piece highlights these aspects of the EAC experience.

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Eastern Arizona College: Good Answer—Student Life and Housing Brochure

The interior of every piece in the campaign picks up the Q & A concept along with the quick-reference infographic design.

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Eastern Arizona College: Good Answer—Sophomore/Junior Communication

The cover of the sophomore/junior piece departs from the full-bleed cover idea and replicates the opening inside page of the signature piece. It’s full of fun questions that take on an infographic style.