USC_covers

USC Health Magazine

Keck Medicine of USC brought Lime Twig in to design the new USC Health magazine, a publication of “mini-features” highlighting stories of the exceptional care this growing healthcare network provides those it serves. Always told from a patient point of view, these stories also communicate the world-class medical and scientific advances that Keck Medicine of USC is making in healthcare.

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Cover Story

Keck Medicine of USC told us to “think” clean and simple. So, lots of white space and large images set the tone for the story telling.

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Story Spreads

To help the reader navigate the information, the use of sidebars and callouts plays prominent in the design. On this spread readers meet Larry Urish, a patient enjoying 50-mile bike rides only months after his successful treatment for bladder cancer.

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Story Spread

On this spread, readers meet 93–year-young Eula-Lee Geirert who, several months after transfemoral transcatheter aortic valve replacement (TAVR), was hiking and attending aerobics at least five days a week!

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Healthoughts

Every issue of USC Health ends with Healthoughts—helpful shorts of various medical topics and services of interest to the general public.

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Healthoughts

Every issues of USC Health ends with Healthoughts—helpful shorts of various medical topics and services of interest to the general public.