USC Health Magazine

Keck Medicine of USC brought Lime Twig in to design the new USC Health magazine, a publication of “mini-features” highlighting stories of the exceptional care this growing healthcare network provides those it serves. Always told from a patient point of view, these stories also communicate the world-class medical and scientific advances that Keck Medicine of USC is making in healthcare.

Cover Story

Keck Medicine of USC told us to “think” clean and simple. So, lots of white space and large images set the tone for the story telling.

Story Spreads

To help the reader navigate the information, the use of sidebars and callouts plays prominent in the design. On this spread readers meet Larry Urish, a patient enjoying 50-mile bike rides only months after his successful treatment for bladder cancer.

Story Spread

On this spread, readers meet 93–year-young Eula-Lee Geirert who, several months after transfemoral transcatheter aortic valve replacement (TAVR), was hiking and attending aerobics at least five days a week!

Healthoughts

Every issue of USC Health ends with Healthoughts—helpful shorts of various medical topics and services of interest to the general public.

Healthoughts

Every issues of USC Health ends with Healthoughts—helpful shorts of various medical topics and services of interest to the general public.