Embry-Riddle Aeronautical University Undergraduate Enrollment Campaign

Embry-Riddle offers the world’s most comprehensive collection of academic programs focused in aviation, aerospace and security. Its two residential campuses, in Arizona and Florida, had previously run separate enrollment strategies. In Fall 2013, this brand initiative brought a unified voice, look and powerful presence to university-wide enrollment efforts. Anchored by the key descriptive words upon which the campaign is built—Fly, Design, Lead, Predict, Protect and Explore—the Signature Piece sets a strong visual tone.